Principles Of Persuasion
Is your website converting visitors to customers? Does your content follow at least a few basic principles of persuasion so people take the desired action?
Are you using at least a few of the six key principles that Dr. Robert Cialdini discusses in his epic marketing book “Influence: The Psychology Of Persuasion”?
Principles like: Reciprocity, Scarcity, Authority, Consistency, Liking, and Social Proof.
If you apply even a few of these selectively through different persuasive design patterns and methods using User Experience (UX) & User Interface (UI) you will minimize friction by simplifying what the user needs to do at any given point in time and they will move forward and take action.
Using persuasive design methods to get users to take some action is very important in web design.
If you need an effective website that converts visitors to customers, I’m available as your web designer and online consultant to refine your web presence. Just give me a call and lets fix your site…