Structuring a URL.
Here are some important points to consider when structuring a URL.
These points are culled from a very comprehensive article written by Rand Fishkin, a co-founder of the prominent SEO company MOZ. The article covers the most fundamental building blocks of SEO—the structure of domain names and URLs.
According to Rand, this list should serve as an "it would be great if we could," not an "if we don't do things this way, the search engines will never rank us well."
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