Choosing Images That Convert

Market research shows that images that complement the call-to-action, headlines, and copy on a page convert visitors 94% more than pages without such images. This is most likely because images help invoke emotions in readers and can either turn-on or even turn-off readers if you’re not careful. So use images carefully that boost your credibility and further your message.

Here are a few things you should keep in mind when choosing images:

Use Emotional Images - Align your images with your reader and support the copy on the page.
Always Go Human - Even if your business primarily deals with a piece of technology or real estate, add a human element to build a connection.
Support Your Goal - To boost the sales of a specific product or service include a lot of real images of happy customers.
Don’t Think About Yourself - Leave yourself out of the equation. Always have your target reader in mind when choosing an image.
Don’t Use Staged Images - Avoid images that look cheesy and give off a feeling of inauthenticity.
Use High Quality & Clear Images - And of course, it goes without saying that you should always use images of the highest possible quality.

Be intentional with your image selection and follow these strategies to find images that support your website goals.

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