Market research shows that images that complement the call-to-action, headlines, and copy on a page convert visitors 94% more than pages without such images. This is most likely because images help invoke emotions in readers and can either turn-on or even turn-off readers if you’re not careful. So use images carefully that boost your credibility and further your message.
Here are a few things you should keep in mind when choosing images:
Be intentional with your image selection and follow these strategies to find images that support your website goals.
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