Every page on your website should have a goal.
When writing for your website you should know your audience, know their search intent, and match your content with their search intent. This is important because Google has made search intent a big part of its latest algorithm.
Google’s current algorithm bases search results on past performance of specific searches. On the reason why people conduct a specific search. Why they are searching? Are they searching because they have a question and want an answer to that question? Are they searching for a specific website? Or, are they searching because they want to buy something?
Google looks at a wide variety of ranking signals to find the type of content other users with the same query have found helpful. So when you create content for your website, you should look at what people search for when they have the highest buy intent for your product or service.
You can do this by making content targeted to high-buy-intent keywords: Purchase-related keywords like “buy,” “request for proposal,” “packages” or “quote”. Branded and competitor terms. Contact keywords like “contact,” “call,” or “request”. Comparison, cost, and pricing terms like “reviews” “how much,” or “cost of”. Location-specific keyword modifiers like city, state, or zip code.
When you can connect the dots between the answers Google gives and the buyer intent it correlates to, you not only rank better, but you also offer better versions of your product or service.
Contact me for a free quote for your website needs today!