How To Create A Unique Selling Proposition (USP)

​​​A USP is a statement of what makes your business unique & valuable to your target market. It should state why your product or service…

Google My Business Posts

Make Google My Business (GMB) Posts work for you. Update your Posts regularly to show customers you are a legitimate business actively involved in your industry.

Importance of a Privacy Policy

​A privacy policy is one of the most important documents on your website. It explains your position on the information collected from visitors. Although it’s….

Choosing Images

Market research shows that images that complement the call-to-action, headlines, and copy on a page convert visitors 94% more than pages without…

Search Intent

Every page on your website should have a goal. When writing for your website you should know your audience, know their search intent, and match your…

Better Contact Pages

Contact pages can do so much more for your business than just tell visitors where to find you. The problem with most contact pages isn’t what’s on them…

Structuring a URL

Here are some important points to consider when structuring a URL. These points are culled from a very comprehensive article written by Rand Fishkin…

SEO advantages of HTTPS

Google wants to make sure that the websites that are accessed through Google are secure. So when crawling and indexing a website, Google runs a test to…

Secret Sauce

When someone lands on your website, you need to grab their attention and keep them engaged so they are more likely to take the next action. You might need to use the “Secret Sauce” of content writing!

Marketing Is Everything

Marketing comes before everything. All web design should start with marketing in mind. It’s a marketing mindset that determines what will make the website look good visually.