Benefits of an FAQ page

An FAQ page helps visitors to your website to find answers to the most common questions about your products or services…

Understanding Core Web Vitals

Google is releasing the Core Web Vitals update this month (June 2021) that will affect your website rank. The main focus in this update…

How To Create A Unique Selling Proposition (USP)

​​​A USP is a statement of what makes your business unique & valuable to your target market. It should state why your product or service…

Google My Business Posts

Make Google My Business (GMB) Posts work for you. Update your Posts regularly to show customers you are a legitimate business actively involved in your industry.

Importance of a Privacy Policy

​A privacy policy is one of the most important documents on your website. It explains your position on the information collected from visitors. Although it’s….

Choosing Images

Market research shows that images that complement the call-to-action, headlines, and copy on a page convert visitors 94% more than pages without…

Search Intent

Every page on your website should have a goal. When writing for your website you should know your audience, know their search intent, and match your…

Better Contact Pages

Contact pages can do so much more for your business than just tell visitors where to find you. The problem with most contact pages isn’t what’s on them…

Structuring a URL

Here are some important points to consider when structuring a URL. These points are culled from a very comprehensive article written by Rand Fishkin…

SEO advantages of HTTPS

Google wants to make sure that the websites that are accessed through Google are secure. So when crawling and indexing a website, Google runs a test to…