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Choosing Images

Choosing Images

Market research shows that images that complement the call-to-action, headlines, and copy on a page convert visitors 94% more than pages without…

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Search Intent

Search Intent

Every page on your website should have a goal. When writing for your website you should know your audience, know their search intent, and match your…

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URL Structure

Structuring a URL

Here are some important points to consider when structuring a URL. These points are culled from a very comprehensive article written by Rand Fishkin…

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Secret Sauce

Secret Sauce

When someone lands on your website, you need to grab their attention and keep them engaged so they are more likely to take the next action. You might need to use the “Secret Sauce” of content writing!

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Marketing Is Everything

Marketing Is Everything

Marketing comes before everything. All web design should start with marketing in mind. It’s a marketing mindset that determines what will make the website look good visually.

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