Search Intent. Every page on your website should have a goal. When writing for your website you should know your audience, know their search intent, and match your content with their search intent. This is important because Google has made search intent a big part of its latest algorithm. Google’s current algorithm bases search results […]
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Better Contact Pages. Contact pages can do so much more for your business than just tell visitors where to find you. The problem with most contact pages isn’t what’s on them, but what they’re missing.So with that in mind, I build contact pages to be better than your competition’s by optimizing them with a few […]
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Marketing Is Everything. Marketing comes before everything. All web design should start with marketing in mind. It’s a marketing mindset that determines what will make the website look good visually. It’s a marketing thought process that ultimately determines the layout of the website. It’s marketing mentality that constructs effective navigation structure. It’s marketing ideas that steer […]
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Structuring a URL. Here are some important points to consider when structuring a URL. These points are culled from a very comprehensive article written by Rand Fishkin, a co-founder of the prominent SEO company MOZ. The article covers the most fundamental building blocks of SEO—the structure of domain names and URLs. According to Rand, this […]
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SEO Advantages Of HTTPS. Google wants to make sure that the websites that are accessed through Google are secure. So when crawling and indexing a website, Google runs a test to check if the website runs on a secure and encrypted connection and has factored this into its algorithms for search ranking.A higher ranking is […]
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Secret Sauce. When someone lands on your website, you need to grab their attention and keep them engaged so they are more likely to take the next action.You might need to use the “Secret Sauce” of content writing! And luckily for you, it’s much easier than you realize.Here are four things that draw readers in, […]
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Minimalist Web Design. What are minimalist websites, you say? Well, minimalism means reducing a design to only the most essential elements. And while minimalism spans many disciplines and art forms, for website design, minimalist means breaking things down to the barest elements necessary for a design to function. I study the space and take things away […]
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Ad Quality Score! Get the most out of AdWords Express by keeping a Quality Score for your Ad. A high quality score goes a long way towards deciding how much you pay for each click and where your ads appear in search results. Creating compelling ad copy is essential, but Google wants to ensure that the […]
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Get Found With Local SEO. If a majority of your business is within a 40 mile radius then you need Local SEO to grow your business. You can do this by making sure your business gets found online by people searching for it locally. This includes searches with geo qualifiers like city, state, zip code […]
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Get Google Reviews! Google reviews are important for local SEO and a major contributor to attracting new business.They’re no different than shopping on Amazon. Before you even click on a product, you look at the star rating, and if the product doesn’t have at least 4-5 stars, then you don’t click on the product. It’s […]
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