SEO Advantages Of HTTPS. Google wants to make sure that the websites that are accessed through Google are secure. So when crawling and indexing a website, Google runs a test to check if the website runs on a secure and encrypted connection and has factored this into its algorithms for search ranking.A higher ranking is […]
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Secret Sauce. When someone lands on your website, you need to grab their attention and keep them engaged so they are more likely to take the next action.You might need to use the “Secret Sauce” of content writing! And luckily for you, it’s much easier than you realize.Here are four things that draw readers in, […]
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Minimalist Web Design. What are minimalist websites, you say? Well, minimalism means reducing a design to only the most essential elements. And while minimalism spans many disciplines and art forms, for website design, minimalist means breaking things down to the barest elements necessary for a design to function. I study the space and take things away […]
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Ad Quality Score! Get the most out of AdWords Express by keeping a Quality Score for your Ad. A high quality score goes a long way towards deciding how much you pay for each click and where your ads appear in search results. Creating compelling ad copy is essential, but Google wants to ensure that the […]
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Get Found With Local SEO. If a majority of your business is within a 40 mile radius then you need Local SEO to grow your business. You can do this by making sure your business gets found online by people searching for it locally. This includes searches with geo qualifiers like city, state, zip code […]
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Get Google Reviews! Google reviews are important for local SEO and a major contributor to attracting new business.They’re no different than shopping on Amazon. Before you even click on a product, you look at the star rating, and if the product doesn’t have at least 4-5 stars, then you don’t click on the product. It’s […]
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Increase Online Visibility. 1. Claim Your “Google My Business”, This will make it easier for customers in the area to find you when they search. 2. Encourage “Online Reviews” From Customers. Online reviews build trust with leads and allow consumers to see what you offer and if other customers would recommend you. 3. Create […]
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Conversion Websites. If you want a thriving and profitable business, you need to build trust with your customers and prospects online also. Because before people ever come to your business or meet you in person, they will most likely look for you or a business that sells products and services like yours on the internet.Now […]
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Principles Of Persuasion. Is your website converting visitors to customers? Does your content follow at least a few basic principles of persuasion so people take the desired action? Are you using at least a few of the six key principles that Dr. Robert Cialdini discusses in his epic marketing book “Influence: The Psychology Of Persuasion”. Principles […]
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Responsive Design! Whether you’re just getting a new website up or redesigning an existing one, responsive web design is a must nowadays. Since people are increasingly using their mobile devices to look up products and services on the internet before making buying decisions or catching up on the latest news, your business can’t afford to have […]
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