Understanding Core Web Vitals

Google is releasing the Core Web Vitals update this month (June 2021) that will affect your website rank. The main focus in this update…

Creating A Unique Selling Proposition

​​​A USP is a statement of what makes your business unique & valuable to your target market. It should state why your product or service…

​Connect with Google My Business Posts

Make Google My Business Posts work for you. Update posts regularly to show customers you are an actively involved business…

Importance of a Privacy Policy

​A privacy policy is one of the most important documents on your website. It explains your position on the information collected from visitors. Although it’s….

Choosing Images That Convert

Market research shows that images that complement the call-to-action, headlines, and copy on a page convert visitors 94% more than pages without…

Targeted For Search Intent

Every page on your website should have a goal. When writing for your website you should know your audience, know their search intent, and match your…

Creating Better Contact Pages

Contact pages can do so much more for your business than just tell visitors where to find you. The problem with most contact pages isn’t what’s on them…

Structuring a URL Correctly

Here are some important points to consider when structuring a URL. These points are culled from a very comprehensive article written by Rand Fishkin…