Google My Business Posts.
Make Google My Business (GMB) Posts work for you.
Update your Posts regularly to show customers you are a legitimate business actively involved in your industry.
Although Google created posts to show offers, news & events from your business, posts truly allow you to connect on a deeper level with consumers. And this might just be the difference between them choosing you or another business.
A post to your customers on Google should be brief, helpful & inspire action. While you may highlight what’s new with your business, promote an upcoming event, make offers for limited-time promotions, or broadcast new products or services, the most important thing you can do here is to provide prospective customers more insight into what makes your business their best option.
Your GMB profile is highly visible to potential customers when they search on Google and is a key Google local ranking factor. In fact, GMB “signals” are the most powerful ranking factors for local pack rankings. Use this space wisely!
Despite the name, GMB Posts are not social media posts. They are promotions! And the first 100 characters are the most important, so make sure the most important words are at the beginning.
Finally, if you take the time to create a GMB Post and your marketing message is meaningful, you have a high chance of converting a potential searcher into a customer - or at least someone who is going to take the time to look at your marketing message.
Contact me for a free quote for your website needs today!